The Innovative Alteration Accessory
The perfect fit, every time.
“Hug” – named for how it feels to wear — helps women of all sizes easily alter the waistband of their pants without sewing. Most modern fashion is mass-produced, yet women’s bodies are anything but standardized.
This clever accessory addresses the often frustrating and confusing experience of finding clothes that fit perfectly by taking waist size out of the equation.
How to Hug:
01: Measure Waist Gap
02: Twist to Create Pleat
03: Attach Clip
04: Hug & Go!
Product Evolution
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Process Overview
Follow the path to discover how hug came to be!
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01
Created a mind map to determine primary pain points for the target user: mid-size women.
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02
Identified primary issue: fitting pants at the waistband. Begun prototyping solutions.
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03
Brought twist/clip prototype into Rhino 7 and begun 3D printing at scale.
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04
Tested materials and dimensions for the “twist” element: acrylic, wood, PLA, aluminum, and resin.
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05
Tested different clipping mechanisms, beginning with milled binder clips.
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06 Final
The final product is a combination of a resin twisting element and a TPU clip with an added butterfly pin clasp.
Not just a functional clip, but a chic accessory.
Compact design fits in the palm of your hand.
Butterfly clasp secures the clips all day.
Use hug in creative ways!
Three sizes to fit any alteration need.
Have fun with hug!